From the release:
The Rust Devil Games crew is hard at work churning out backer rewards, but we wanted to make sure we get the word out that, whenever possible, we will be releasing products to the web store as soon as they become available! This includes our first two offerings, the Zed or Alive PDF Rulebook, and the PDF Figure Flats!
The Zed or Alive PDF rulebook is a 100 page document that contains everything you'll need to run campaigns or one-off games in the zombie apocalypse using the Savage Worlds: Showdown! system!
The PDF Figure Flats provide 20 original paper miniatures which can be used to represent any model type in the game for those who aren't big on the miniatures side of the hobby!
The good news is that now folks who missed out on the Kickstarter can get their hands on the rules! Stay tuned for upcoming updates to the store