Gen Con's a great time to come out with special figures for your games. Convention exclusives can really draw in a lot of attention for your products and get people to your booth. Wyrd Games is showing off a special box they'll have at the show. It's the Wild Ones. They're an alternate for the Lucas McCabe crew.
The faction was chosen because the Guild won the Nythera worldwide event. It was close, but a win is a win. Also, don't worry if you won't be able to make it to the show, itself. Even if you can't find a Ninja Shopper to pick one up for you, you can still just order the box online from the Wyrd Games webshop during the show. So even you readers from Outer Mongolia can get your box sets.