Do you have any demo horror stories? I know I've had a few. Share yours below.
From the article:
Most game store owners know why running an in-store demo is a good thing. Running a good demo of a game will generate better sell through for that game and build consumer confidence. Running a demo is not a fire and forget type of thing, however. Just because you run a demo, does not mean that you will have more sales. If the demo is run poorly, it can have the opposite effect and in fact turn customers away from that game or they may lose confidence in your vast gaming knowledge all together.