From the release:
We are truly excited about our new Zombie Vixens, which are set to debut at Gen Con (August 16th-19th). Each kit contains 30 multi-part, 28mm hard-plastic figures, as well as six additional "crawlers." Bases, accessories and additional options are also included.
Retail price is $19.95 USD, but we will offer a special sales price on all our kits at Gen Con. We will also be giving away a free Zombie Vixens sprue with your purchase of any product, and will have non-stop drawing for lots of great prizes!