From their announcement:
Use the coupon code Turkeyday11 in the coupon code box during checkout and get 45% off the purchase of individual figures! 45% off coupon code is good on individual figures only.
Coupon code ends Wednesday Nov 30 2011.
Figure packs, specials, bits, promotional items and certain pieces as well as some large figures are ineligible for the discount. Must use coupon code at checkout to receive the percentage off. Coupon code cannot be used for previously purchased items. Subject to end without notice.
Read the story at the VFM Blog