From their announcement:
In honor of Veteran’s / Armistice Day 2011 ( 11,11,11 ) VFM is giving you a coupon code that you can use until Nov. 13th 2011.
The Coupon gives you 30% off your purchase in the Victory Store on orders over $50. The Code is: take30
Use the coupon code to reinforce your platoon, saturate your undead streets, add members to your away team, fill your convention crowd or populate your ravaged world.
Code must be applied in the coupon code box when checking out. Discount is not available on some items such as specials, zombie 10 for 15, extra bits section, previously purchased items, as well as a few other items.
Order must be at least $50 in eligible items before discount will be applied.
Code ends Nov. 13th 2011