From the post:
It is a fact that the actual trend of this Kickstarter campaign is not taking us in the direction we expected to go. That is a really hard bullet to bite. We sure made a few mistakes at presenting this project to the world. Maybe we should have aimed straight to the £17,000 for the printed book, which at the end of the day is what we all really wanted to see. Maybe we could have done this in a different currency. Maybe the stretch goals... Maybe. But we didn't, and for whatever reason this is not working.
We are going to stop this campaign. We will need to take a step back and rethink our strategy. We will not re-launch this project with another Kickstarter campaign, at least not right away. Carnevale proved many times that it is a successful concept, and that has a lot of people willing to invest in it. So we will need to find a new way to make Fangs and Crosses happen... and we will keep you posted on that. But please give us some room and some time to make it right this time.
In any case we are trying to take all the best we can out of this situation. This has been a huge humbling learning experience. We are EXTREMELY grateful to all of you willing to trust us with your money. We all make big leaps of faith when we take part in crowdfunding campaigns, both as backers and as entrepreneurs, and we can't be thankful enough with all of you guys for your faith in us. We feel really proud of that. Thank you.
We will close this Campaign, but we will still leave it alive for a couple of days so you can all contribute with your comments if you feel like it (We're not sure if that's doable once we cancel this). We always take pride on listening to our fanbase, and we're sure we will learn a lot from your thoughts and your comments.
Again, thanks a lot for your support. We will be around, and we will meet in the streets of Venice very soon.