From the announcement:
To promote the debut of RE:VERSUS on Kickstarter, Uptick Games is offering the Uptick Games Honorarium System (UGHS) for Retailers and Gamers!
1. Advertise in your shop for RE:VERSUS
2. Your customers back the game on Kickstarter
3. When RE:VERSUS is funded, your store gets a free copy of RE:VERSUS for every customer that you refer and backs us at the $20.00 level or higher!
1. Back our project at the $20.00 level or higher
2. Get a friend to back our project at the $20.00 level or higher
3. When RE:VERSUS is funded, both you and your friend will receive an exclusive Kickstarter limited edition action card for RE:VERSUS. It's that simple!