Games Workshop has two new 40k army sets to pre-order, one for Space Marines and one for Imperial Guard.
Am I seeing this right? Those appear to be a discounted bundle, but GW doesn’t discount anything. Am I crazy and can’t maths well?
All the new bigger boxes looks to be around 25% cheaper than buying individual kits
Perhaps GW is experimenting with new policies.
It’s because GW likes fueling gamer ADD. Make it cheaper to get a new army and people will branch out rather than settling for just one army.
Offering a discount for bulk should be standard fare.
I don’t have any more faith in them, but it needed to be done.
The issue, I wonder, is what is the value of a pre-constructed force in a boxed set in an unbound format? It may be a value, but not if every figure is competative in the new edition. Which was always the case with boxed sets. I just think it would be even more so if it turns out all you need is a ton of daemons and summoners, if that is the case. At least you tended to get one or two things that were useful in older editions in boxed sets (e.g. tactical marines good, bikes bad)
It is standard fare : something that GW have previously seemingly considered themselves exempt from in their arrogance.
Perhaps now we will see if their insanity can be cured.
They had to raise all of their prices to insane levels in order to discount them. Department stores figured this trick out like 50 years ago.
They appear to have been doing some tweaking with their pricing in the last month or so. Some of the Wood Elf plastic sets were cheaper and now bundles that are cheaper as well.
Who knows what it means as they have been typically silent about their pricing policies but it seems a bit late. The prices have moved long past affordable.
In the past (e.g. 4-5 years ago) all the battalion boxes had a bundle discount. I remember stocking up on them and selling off a few units that weren’t needed in my armies and making a good amount back for it.
I think it was only in the recent years that that went away… I’m guessing that also slowed sales of those bundles enough that they realized people expect it.
They didn’t for a long time.. then the Apoc sets hit.. and were insane (there were a few others.. I got a box of.. I think 3 pirahna for way cheap) and they moved away from the bundles. I think the price padding they’ve been doing has been for them to be able to offer bundle “discounts” without taking a hit.