From the campaign:
Go Fish Fitness is a beautifully illustrated card game for kids that incorporates physical activity to help break those winter blues! We hope you will join us by supporting this project and help us with our vision of bringing more fun and exercise to kids everywhere. Keeping fit is about incorporating exercise into everyday life in ways both big and small. In the age of electronic entertainment, Go Fish Fitness is one small way to help keep kids active and healthy!
The Kickstarter campaign is up and running now. It's set to go for another 28 days.