From the announcement:
By Order of King Jorje!
We are looking for new trade accounts through out the UK and you can help!
If you can talk a UK retailer into stocking Relics, you can claim a starter set of your choice.
All you need to do is make sure they say you sent them and what starter you want. Then, if they place an order for the Relics range that is at least £100 you will receive a starter set of your choice.
We will send the starter to the store along with their first order, so you will need to go and collect it.
The retailer can take advantage of some special deals which we will discuss with them when they enquire!