From the campaign:
Play as a Boss! Take control of a gang of Thugs fighting for money, power and respect. The first Boss to earn 13 Respect wins the game and becomes “the King of Streets.”
Thug Life is a love letter to the urban struggle across America. Inspired by the street culture of Los Angeles, Thug Life combines dark humor and "take that" gameplay into an action packed board game experience.
The object of the game is to gain 13 Respect. Thug Life is played in rounds. Each round, every Boss takes a turn. On their turn Bosses may take up to 3 actions. There are 5 types of actions: Jump In, Grind, Upgrade Hood, Pick a Fight, and Attempt a Crime.
The campaign is closing in on 2x funded with still 26 days left to go.