So... there you have it.
From the campaign:
The prophecy tells of a Holy Chicken come to save Mankind from impending doom by laying unto us a series of eggs, upon which are written ten sacred commandments for a better, more fulfilling life. Unfortunately these messages are rather jumbled and obscure. And that's where you come in...
As a devout disciple of the Holy Chicken, it's your job to not only work out the true meaning of the Chicken's confused commandments, but to convince all the other disciples that you're right and they're wrong.