From the announcement:
We are proud to say that 5 years ago The Army Painter launched its first products onto the Hobby scene – changing how gamers could paint their armies fast and to a good standard.
We have run out of Cake & Bobbles. so we want to celebrate our birthday with all of you online instead – and so until the end of November we will have a host of BIRTHDAY DEALS on our website. This is for a limited period only so it will definitely be worth your while to act on these now!