From the announcement:
How many times have you spent all that time personalizing your army, maybe with friends or at a local gaming store, only to fight an epic battle on a plain grass/wasteland board with a few uninspired hills, drab buildings, and a few generic accent pieces?
Tectonic Craft Studios is looking to change that. We're looking to start making terrain as a continuous and evolving line of tabletop scenery that can grow with and adapt to a constantly growing and changing war games community. War games need high detail, durable, yet affordable terrain that is easily and intuitively assembled to get it built and on the table.