Gamers love games (seems pretty obvious). Gamers, so I've found, by and large, love to drink. As such, you will very often see these two things mixed together and you get drinking games. Four Kings, by Tako Games, is one such drinking game. Players will draw cards from a deck and, generally speaking, drinks will be had. I mean, the objective is to find the last King card and then chug the King Cup. The game is up on Kickstarter now.
From the campaign (their text is all image-based) :
The game is around 2/3 funded with still 11 days left to go.