From their announcement:
Anyone visiting us at Gencon? We will be taking over part of the CoolMiniorNot booth just like last year. Stop on by, and pick up this limited run Candy & Cola (Chibi sized), complete with game card for use in your games of Super Dungeon Explore.
Don't worry, we don't like to be super exclusive, we will be making this special release miniature available to celebrate the launch of Super Dungeon Explore sometime after GenCon.