From the post:
Guild Ball is a game about meaningful choices. That means your path to victory should have many tough decisions, and the same goes for each of the goals and take-downs you score along the way. So whenever we get the chance to tinker with rules or roll out new characters, this focus on meaningful player decisions is always at the core of our ideas. In fact, it was the driving force behind the Hunter’s expansion, The Heralds of the Winter’s Moon. We saw these four new characters as our chance to add more layers of tactical choices for Hunter coaches to chew on.