From their announcement:
The bounding maker of Pinokio now enters the London nights arena.
Geppetto created his own world, inspired from childhood. As a child, he always opened up and fiddled the single clockwork toys his father gave him, often disappointed by the rudimentary, almost primitive mechanisms he found indide. He early started to express his instinctive understanding of the machine and came up with his first works of art. Now leading his own private army of deadly toys, he is eagerly waiting the time to rid London of its tedious, sinister adults.