They're also running several holiday bundles, letting you get sets of Orcs for cheaper than you'd usually have to spend.
From the announcement:
We have some new stuff.
Firstly you can purchase some models as a stand alone product:
Orc with Two-Handed Axe
Orc Afrika Korps Squad Leader
Chaos Demon - Floating Horror
till now they were available only as a part of a set.
What's more we have a time limited Christmas 2014 offer for some bundles, sets and bits.
You can see an example of one of those bundles at below above.