From the announcement:
Our community manager has a background in sales, marketing, customer service and social media. Recently, she decided it was time to learn more about the gaming community and all the pieces that gamers so often take for granted. If you've ever wanted to hook a friend, family member or significant other on gaming, this may be the way to do it. Everything from vocabulary words, shopping lists, this is gaming from the ground up, and with an unique insider perspective. Take a look, posts are made on Tuesdays