From the post:
I can’t tell you how many press releases I get from board game publishers (read brand new board game publishers) announcing their game on Kickstarter. Normally this would pique my interest and make me want to read or follow-up with them until I start to read the press release. More and more often, the press release does a very bad job of announcing the game. More often than not, I am left wondering what the game is about. I got no sense of anything except, it’s a game that is soon to be launched on Kickstarter. And……..? Your press release needs to convey the basics of the product, contain excitement and capture the reader’s attention before you even consider sending it out. I know a lot of people think it’s “just an announcement” and you are right if you don’t want anyone sharing it. If you want it to create buzz, then you better write it that way.