From the campaign:
A survival board game for families and fun-loving adults. Can you out-scrooge, Scrooge?
There can only be one victor in this fast-paced, nail biting survival adventure. You'll explore 56 uniquely inspired streets and interact with 5 innovative decks of cards that will either help or hinder you in your quest to be the first player to out-scrooge, Scrooge and beat him in his Moment of Truth.
The campaign is up and running now. It's about 1/4 of the way to its goal with still 28 days left to go.