From the announcement:
RAFM has added a Retailer option to the Cthulhu IndieGoGo fundraiser
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$170 USD+ Perk
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This Perk is for Retailers Only. You must possess a Business License and a storefront to order this Perk. Get three blister packs of each figure that the funding program generates. This includes access to all stretch goals that may be achieved for both Monsters and Investigators. Shipping is included anywhere in the world.
Estimated delivery: August 2014