Reaper announces new naming and brands

By tgn_admin
In News
Jan 3rd, 2011

Reaper Miniatures announced the formation of a new company, Hobby-Q, to act as an umbrella company for the various brands and companies that they now have.

From their website:

What do you name a company that imports and sells painted museum-grade dinosaur models? How about a company that produces a complete premium line of paints? Or one that imports and sells pre-painted plastic fantasy miniatures, or produces a line of large-scale resin models?

That’s the question we began asking ourselves several months ago, and we finally have the answer: Hobby-Q.

Before you start speculating about where this is all going, I’ll just spill the beans and then explain. The corporation Hobby-Q ( was chartered several months ago and replaces Reaper Miniatures, Inc. as our flagship company as of January 1st 2011. Now Reaper Miniatures is one of several brands under the Hobby-Q flag.

Check out their website for full details.

  • Interesting. I wasn’t even aware of Reaper doing things like museum collection pieces. Will folow this development with curousity.

  • Hobby-Q has been releasing Reaper products for a long time. For example, I’ve got a couple learn to paint sets with Reaper animals in it.

    Did Reaper buy Hobby-Q? What is the history between the two?

  • ScoutII

    My understanding is that Hobby-Q was the brand that they used for “more family friendly” retailers and consumers. Something about trying to get The whole Reaper motif on the shelves of Hobby Lobby and other similar stores.

    I don’t have any of the boxes anymore – but I seem to recall that being the trade name they used for the Learn to Paint sets.