From the announcement:
RAWR! is now on sale for 50% off the regular PDF price and 20% off the regular print price.
The best part? Protagonist Games does not know how long the sale will go on!
With the objective of getting RAWR! to spread as far and wide as possible, as long as RAWR! is selling on a regular basis, the sale will continue!
Head on over to RPGNow or click the news link to visit Protagonist Games' website and link from there.