From the announcement:
It’s the future year of 2009, and blurpin’ ain’t how it used to blurp.
You’re a little fish in a fluorescent sea, but it doesn’t have to stay that way. The world’s gone corporate and sanitized, but that just means there’s more demand for that black mark merch humanity craves. So pull your gang together and carve some territory out of the neon-soaked nighttime of downtown.
But you aren’t alone out there. The shadows are swollen with brute joovs lookin’ to take what’s yours. They’ll kill your best yoots, get your customers dusted, and steal your blocks. You can’t let that happen kid, so get you some big guns and some killers to use them.