From their website:
Pro-Painted and Based Armies for HOTT. A Full 24AP Army ready to use right out of the box. Produced and Hand Painted in Scotland.
Price includes all the miniatures, hand painting with high quality paints, the plasti-card element bases, scenic basing effect and packaging. See above HOTT1001 High Elf Army for example.
Excellent Value for Busy Wargamers. Seventeen Different Armies to choose from.