From the campaign:
This Demon: The Descent Kickstarter is designed to enable us to create a prestige hardcover edition designed to match the look and feel of our other New World of Darkness core rulebooks such as Vampire: The Requiem, Changeling: The Lost, or Mummy: The Curse.
We want to create an 8.5" x 11" hard cover with a beautifully designed, symbolic cover image printed on a metallic under layer, and featuring an emboss/deboss of the logo and mirror cracks. We estimate the book to be about 400 pages, with a two-color interior and endpapers on high quality paper stock featuring all new artwork. We're going to publish this as a PDF and as a Print on Demand physical book regardless of how this Kickstarter turns out, but we know that a fair percentage of our community would like to set this newest nWoD game on their shelves with the previous game lines.