Warlord Games loves to give you various exclusive miniatures. Whenever they come out with a new rulebook, you can bet that there's going to be an exclusive mini if you order it right from them. But that's ordering directly from them. What about to get you out and to the LGS to play some games? For that, they've got their new Organized Play Packs for Bolt Action.
If you want to get your hands on this Soviet Sniper figure, you'll have to talk to your store into getting one of the kits. Along with the figure, they'll send along three trophies made using the sculpt of the figure. Use them for a league or a tourney. It's up to you.