From their announcement:
We are pleased to announce that we have rebuilt our Online Store to give you a new and improved online shopping experience. The crisper, more stylish design allows us to more easily show you the models we are so very proud of making.
As this is a new Online Store it does mean that if you’ve shopped with us before your shop credentials will no longer be valid, and we ask that you please re-submit them to our new online store.
Please take a look and let us know what you think.