From the announcement:
Crooked Dice now have Starter, Bumper and Ultimate 7TV Deals available; each come with one or more rulebooks in both physical and PDF formats, cards, tokens and dice.
CD also have a similar Starter Deal available for 7ombieTV. All these deals save you money and feature discounted shipping compared to buying the books and accessories individually.
Check out the Special Offers Store page for links to all these deals