The "Build An Army" deal for Bolt Action has gone over very well. People are using the website to make a force using the drop-down menus, then getting themselves a free tank with the deal. Well, Warlord Games is expanding the deal to their other game systems. First up is Black Powder.
If you're wanting to get yourself a British, French, or Russian army based in the Napoleonic era, now's a good chance to get one put together. And like with the Bolt Action deal, you get a special box set to go along with it. Though, obviously, you're not going to be getting a tank. You do still get a couple options for what you want, though. So that's still good.