From the website:
The Primary is a light, election-themed game where each player is a candidate during a United States presidential primary election. Over the course of the game, players campaign across the country – gaining influence, running advertisements, lobbying to Super PACs, and more – all in the hopes of winning the most delegates. Simultaneous action, area control, and action programming mechanics keep each round exciting until the very end! We hope to launch The Primary on Kickstarter in 2017.