From the announcement:
Orcs... lots of them... WW2 US Army gear... YAY!!! At least that were the thoughts that crossed my mind when I thought it is right around time we should work on an army. The thought of lots of models swarming on the table was simply too tempting to resist, especially considering how fun greenskins are to work on. Something of such magnitude comes with challenges though - starting from design phase and ending on funding. The first can be solved with an experience (which luckily we have :D) the 2nd we wish to overcome with your help - by using crowdfunding.