From the article:
As I mentioned earlier, the DreadBall Ultimate box is starting to leave the warehouse – and wow, it’s an impressive set! I thought you’d appreciate a look at the contents, so I picked one out of the stack and carefully peered through the contents before putting it back. (I may have also added something cool for the lucky person who picks it up. You never know, it might be you!) This is a bit of an experiment as far as the blog goes – we normally do our unboxings on video, but with Mars Attacks looming around the corner, time was short! Let me know what you think of this format, and I’ll see whether we can do some more in future.