From the announcement:
With the launch of the DreadBall just around the corner, we need your help to build a support network that'll help us grow and support the DreadBall community. Effectively we’re looking to set up a real-world DreadBall Governing Body!
We've already built the DreadBall.com website and the new Forum and we want to turn this over and have it community run. We’re looking for people with fantastic organisation skills and hobbyists with technical abilities (coding, graphics etc.) who can keep the site buzzing with content whilst keeping it up to date with the latest events and offer support to gaming groups.
Mantic will of course support it with all the latest news, info and gossip (and pay the server costs too!)