From the campaign:
For every ten thousand mindless, moaning, infectious corpses, there is one that is special: one that is conscious. You are that one in ten thousand - a zombie with a soul. You are much more than a stumbling, feeding machine: you are cognisant and powerful, a master of death. Once you learn to manage your disease, you could potentially live for an aeon, but most of us barely manage 20 years. I could invite you to join us, but if you are reading this, it’s already too late.