From the campaign:
A new world is forming in total chaos. Hostilities between clans are now open and battles seem inevitable. As the leader of your clan, your mission is to conquer territories and expand a powerful Mainland. This is the only way to secure the future of your people.
As players place cards on the board, different territories are created. Your Mainland is your largest territory. Each player has a Mainland, and, probably, some minor territories.
The campaign's around 3/5 funded with still 14 days left on the clock.