From the campaign:
If you have played any Massively multiplayer online role-playing games (MMORPGs) like World of Warcraft, Rifts, or Star Wars the Old Republic then you have more than likely created many characters and adventured across the virtual lands of these fantasy universes. During visit to these fantasy worlds you have more than likely have ventured into one of the many dungeons in search of powerful weapons and artifacts for your character. In the early days of these games there were some players who went into these dungeons with the purpose of gathering up all of the loot for themselves even if they couldn’t use the items. The community dubbed these players as ninjas. While the creators of these worlds have since placed new mechanics and features into the looting systems of their games and decreased the hardships of players from losing out on acquiring the sought after items for their characters; a new game company is looking at the past to inspire a new card game for gamers to play.
The Kickstarter campaign is up and running now. It's set to go for another 17 days.