Note: I have my own feelings about the relationship between reviewers and companies (being a reviewer, myself) and some do and some do not agree with the statements in the article. I'm posting someone else's editorial and their words do not represent my own thoughts on the subject.
Just wanted to say that part.
Source
From the article:
David Lowry discusses learning to work with a reviewer for your long term marketing and the value they provide on Club Fantasci.