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From the campaign:
"Fill in the Blank" is a family friendly game of matching responses among players, but with the twist that you can be as nice, or naughty, as you like when reading the story cards.
As players take turns reading story cards, and matching answers, players collect Fruit Cards until a single player has collected six different fruit and is declared the winner. Of course there are plenty of ways to make sure that your opponent doesn't have an easy time of that, and a group of cheesy bad guys want those Fruit Cards for themselves.