From the campaign:
It is just a game, so there is no need to be afraid.
Or maybe you should be…
Do you remember the time when any shadow could turn into a monster? Do you remember the strange noises against your window on windy nights? What about when you closed your eyes and hid underneath the bed covers so you couldn’t see what was poking through the slightly-ajar closet door? Would you like to go back? Would you dare?
They are waiting for you… and they are hungry.
Since the project was only set to go for a week, you've not got much time left to join in. However, the price is only $1. So it's not really a tough choice if you want to join in or not.