From the announcement:
New Chibi Dungeon Adventurers at Booth 1720 at Gen Con this year. We will have all 100 of our new Chibi on display and for sale. We only have 50 of each figure before we are out of stock for the convention so suggest you stop by early if you'd like to pick some up! Many figures will be discounted 10% to 20% from what they will be when they go in our online store! Small figures (30mm) will all be $5 and large figures (54mm) will be $10, $15 or $20 depending on size.