From their announcement:
Hotz Mats Paved Felt Highways is designed especially for highway games using 20mm (1/64th) scale model cars, terrain and figures. This system allows you to make a highway road system as big, or as small as you need. Roadways are designed to be geomorphic and therefore gives you an endless array of roadway layout possibilities.
Ease of Use:
Hotz Mats Paved Felt Highways sections come ready to use: no painting required, no cutting out, they lay flat on any gaming surface (works best on gaming mats and/or flat carpets), are designed to last many years of normal gaming use and look great.
Road pieces can easily cut to smaller lengths/sizes to suit your needs. We can custom cut your roads at no extra cost — just ask. Roadways are designed to be geomorphic and therefore gives you an endless array of roadway layout possibilities.
Paved Felt Highways are 6 inches wide and depict the standard 2-lane highway. Individual pieces range in length from 7 (short curve pieces) to 36 inches (straight lengths). These products can be shipped rolled up, or shipped folded to world wide addresses.
Available on June 10th, 2010.