From the announcement:
Historical Games Factory invites you to place preorders for personal pick-up at the Spiel’14 fair in Essen!
The company will bring their brand new games as well as some older releases, all of them will be available at special lower prices if preordered before 12th October 2014. To place your order, contact us at email@example.com and make the payment via PayPal to the following account: firstname.lastname@example.org.
If you cannot attend the fair, you may also order games with shippng to your country. If you are interested in using this option, contact us at email@example.com for more details. Please note that the shipment cost and delivery time are determined individually and depend on the weight of the games and on the place of destination.