From the announcement:
Gen Con, the largest and longest running hobby gaming convention in North America, will begin to cap 2017 badge sales if current trends hold. The company recommends that interested attendees purchase 4-Day and Single Day badges soon to guarantee entry to Gen Con 50. Those interested can purchase badges at gencon.com while supplies last.
“Gen Con has prepared to host the largest convention in its 50-year history,” said Adrian Swartout, CEO of Gen Con. “I would like to thank all the attendees who have decided to celebrate this historic year with us. To continue providing the best attendee experience we have decided to carefully control badge sales, and we will begin capping badges when we reach our internal attendance estimates.”
The convention has capped Trade Day and other individual badge types previously in Indianapolis, but has never limited 4-Day or Single Day badge sales.
"Gen Con 50 is the 15th year the convention has been hosted in Indy. With record-setting attendance and continued expansion into Lucas Oil Stadium, this year's show will surely surpass last year's $71 million in economic impact for Central Indiana," said Leonard Hoops, President & CEO of Visit Indy.
Gen Con 50 will take place August 17-20, 2017 in the Indiana Convention Center, at Lucas Oil Stadium, and at participating hotels. The convention will feature more than 500 exhibitors, more than 17,000 events, and an exclusive concert from Grammy-winning recording artist They Might Be Giants.