With the changes GW's making to at least its Fantasy line, it'll be interesting to see how things change in the future.
Source
From the announcement:
Sales fell by 6.6% to £56.5 million. The net exchange rate impact of the stronger pound was £2.1 million and, on a constant currency basis, sales were down by 1.7%. We now report our sales by channel; our own stores: ‘Retail’; our trading partners: ‘Trade’; and our online shop: ‘Mail Order’.