From the campaign:
We started with some basic parameters. First, our design would need to measure one inch (or multiples of one inch) and it would have to be as precise as possible. Next, we wanted our design to be simple, or at least as simple as the tape measure it was meant to replace. And if it could look really cool, that would be awesome too.
After a lot of brainstorming and research, we came up with a very simple design that filled all the parameters we had set. The design harkens back to ancient cartographers who found a simple and accurate way to divide distances on a map. And the GamerGauge was born!