Frontline Gamer interviews Adam Poots of Kingdom Death

By Polar_Bear
In Interviews
Nov 25th, 2012
26 Comments
728 Views

Frontline Gamer has one last parting shot for their coverage of Kingdom Death (for now), with an interview with Adam Poots.

From them to you:

To finish off my week full of Kingdom Death reviews I’ve done a mammoth interview with the man behind it all, Adam Poots. Do make yourselves a cup of coffee though before you sit down to read it!!!

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  • Toyznthehood

    Great interview, really enjoyed it thank you! Now to work out how to get out of buying christmas presents for my family so i can get this for myself 🙂

    • SirAngry

      Thanks, but I guess I shouldn’t take all of the credit as Adam did answer the questions. 😛

      I’m glad so many people seem to have enjoyed it.

  • TylerT

    notice how long you have to fund the project. looks like just enough time to return the stuff you did not want.

    • SirAngry

      lol. That’s exactly what my mate said about returning unwanted presents!!!

  • Nosaj Verush

    I am disappointed by this KS. I want just the game. But if I pledge to get just the game, I get nothing extra except a digital art book. Pretty weak. If you want $100 a year early, you need to offer something special with it. I will just buy the game in a year. I can’t imagine it could be much more than $100 in the end. Plus, I will have the benefit of some reviews. After all, the guy makes great minis, but who knows what kind of a game he will make. Sure sure you get tons of extras at the $150 level, but it’s mostly repeats of stuff. Not interested.

  • Nosaj Verush

    The $100 level should be the magic one. Sure this thing exploded, but it has really slowed down. I think the KD fans were willing to go in for $150. But, if he wanted to capture the guys who are not KD fans already, he should have offered more at $100. I did not know anything about Relic Knights, but at $100, I was willing to take a chance. At $150, I would have just waited.

  • blkdymnd

    Yeah, slowed down to like 50k a day…. That’s horrible….

  • Nosaj Verush

    Ha, no, it’s still doing well, but I think you will see a continued decline as the fanboys pledge. To grab the rest of us, he should have done like Sedition Wars, Relic Knights, Freebooter Fate, etc. and made the sweet spot $100. Maybe I am an anomaly, but I don’t think so. At $100, I, and I think a lot of others, would be in. Like it is, I think he will not do as well.

  • TylerT

    PROJECTS LIKE THIS SLOW DOWN. It has nothing to do with any fault on the part of the project creator.

    Kingdom death has built an awareness in an audience. When they launch a project there is a large demand from that audience, the message reaches those people quickly, they buy in. Then the project reaches saturation among that audience. pledges slow down.

    Then growth comes when the message reaches new people, this is a slower growth but can be supercharged by getting linked on large media outfits.

    The last boost in funding comes at the end of the project with the people who watched and waited till the end finally jump in.

    god has kicktrack ever messed up the public perception of a project.

  • Nosaj Verush

    I am not a game designer, etc. So, my impressions come from my role and the role of my friends as consumers. Consumer reaction is important when you are trying to sell a product. I did not go to business school, but I am pretty sure about that. As a group of 6, my gaming group agreed that we would have jumped in at $100 with some perks, but would not jump in at $150. Now, I am not so self centered as to think me and my friends reflect all consumers, but, it is compelling, at least for me. And, since this is an informal non academic place for discussion, I don’t really have a problem taking a position without exhaustive research. Or, maybe no one should post their opinion here without employing a professional research group to back his or her musings.

  • Nosaj Verush

    My sense is that many people WILL get the message as you say TylerT, and many, like me and my friends, will not be impressed with the $100 buy in and will be put off by the $150 buy in and will pass altogether, waiting for the game to come out in a year. But, Adam is clearly going to enjoy much success, just perhaps not as much as he could have had he made the $100 buy in more attractive.

    • SirAngry

      Yeah… but given the quality and production values Adam is talking about if he made the $100 price point the sweet spot for all the add on’s he’s have slit his throat, and thus had no success. The $100 level is getting some extra stuff too. Besides we’ve not seen where he’s going to take the campaign from here on out.

    • Unfortunately I think $100 would be too low for what he’s trying to accomplish. He has very high standards for models and the quality of the casts.

      Now, the $100 level DOES benefit because some of the stretch goals upgrade the base game. Additionally, expansions are being offered as part of the stretch goals. I know it doesn’t necessarily make sense to pre-order for full price now when you can just buy it later, but those funds do go toward more possible upgrades to the main box, plus you can add expansions for 1/2 price. It still can get expensive ($160 for the game, flower knight expansion, and shipping).

      So, you are right this KS will alienate most $100 price point players, but so far that has not slowed down this KS. I think in the end the value of the $150 pledge level (with stretch goals near the end of the campaign) will be enough to push hold-outs over the edge.

      Alternatively, we may see a few out-of-box rewards for $100 pledge levels introduced midway through the campaign. That would be savvy, since it would give people like you a reason to buy now rather than just wait until it’s on store shelves.

    • thetang22

      I have to agree with what Nosaj said. I think, like all the other popular, comparable miniature boardgame Kickstarters, the sweet spot should have been $100 rather than $155. I think there is supposed to be some perceived notion that this is, for some reason, a higher quality product than these other examples, but from what I’ve seen so far…it’s good, but not “better”.

      Kingdom Death fulfills the same niche in the market that McVey and Soda Pop do, quality boutique minis. However…this Kickstarter isn’t about that – its about less detailed plastic minis used to play a game. These other companies acknowledged that, and made $100 the sweet spot….and Kingdom Death should be similar. The quality of the minis will be comparable – they will be nice plastic minis.

      I also realize Kindom Death is a small operation compared to the others being published by CMON, so he may have higher costs not having all the resources that C’MON have…but he was interviewed saying he was hoping C’MON would end up publishing the game for him in the end….so isn’t that reasoning kinda moot if that we’re to happen?

      Now, regarding the stretch goals, there’s been a good variety of stuff so far, but it seems as though the ones that add something that’s actually “new” are paid stretch goals, whereas the free stretch goals are upping the quantity of existing stuff…and that’s really uninspiring for me if I want to choose between $100 and $155. I’m sure that will change as it progresses, but its not good so far. If we are only fighting 1 monster at a time, what’s the game benefit of having 5 additional Kings Men?

      • You see, I think the plastic models will be as detailed as the resin, because that’s just how KD does it.

        As for $100 being the sweet spot. The argument is essentially tautological: $100 is the sweet spot because $100 is the sweet spot. Just because that’s how other Kickstarters did it does not mean that’s how this one should: and so far, it’s working! It’s working really well.

        Anyway, I imagine we’ll see some very interesting stretch goals in the near future. More than just paid ones I mean. However, I consider the Flower Knight extra money very well spent.

        • thetang22

          @chimericist – sorry, but you are going to be disappointed if you think the plastics will be just as detailed as the resins. It’s a known limitation of plastic that it can’t hold as much detail as resin or metal. Just for good measure – Adam has even said in one of the new interviews that the plastics won’t be as detailed. If plastic could hold as much detail…there would be no justification for charging twice as much for resins.

          As for the comment “that’s just how KD does it” – that is ridiculous, sorry. Studio McVey is known for stellar resin quality, just like KD….so the same argument could have been said for them….but thy did the same thing KD is doing – using a material that doesn’t hold as much detail because its stronger and cheaper (more suited for a board game). KD isn’t some enigma that is in a class all of its own….it’s comparable to other lines out there, just like I’ve mentioned, and would make the same sort of product decisions others have made in similar circumstances, as proven with the choice to do plastic.

  • Soulfinger

    Lots of sales can be a liability for a small manufacturer, so his price and rewards are probably better calculated than you imagine. As a consumer, it is easy to judge success by volume of sales, but that is really not an adequate measure in-and-of itself.

    Let’s just say that 100 people buy in at $150. so his gross profit is $15k. Were he to sell the same product at $100 with enough stretch bonuses to impress Nosaj Verush and his five friends then we can go ahead and imagine him moving 200 units instead with a gross profit of $20k. At a glance, it looks like selling the game at $100 would be the better option. More people bought it, and he makes $5k more monies. Yay!

    Not really though. These figures are purely academic conjecture to illustrate a point, but let’s then say that the game costs him $50/unit. Moving 100 units then costs him $5k. Moving 200 units costs him $10k. Therefore, by selling twice as much at $100, he then has to ship twice the product with no actual gain over selling them at the higher price point. On top of that, those extra 100 people are no longer potential customers, like they would have been were the game priced at $150.

    Aside from just the cost of manufacturing, there is the price of packaging, shipping, quality control, etc. Kingdom Death is a one man operation without the established infrastructure that a company like Reaper has in place to prepare, package, and ship massive amounts of inventory in a relatively short time frame. His overall costs to manage such a venture are therefore higher, and he isn’t necessarily going to be thinking in the same terms of falling back on alternate revenue streams while this one generates a loss or near loss so as to institute a manufacturing framework for future sales.

    So ultimately, the reaction of customers who are unwilling to invest at this price point is irrelevant. He has already succeeded by virtue of the brand loyalty that he cultured prior to the initial launch. Part of that branding process established that enough people are willing to pay a higher price point for a superior product with the inherent exclusivity of a limited release. Considering the logistical nightmare of a release of this sort, coaxing .000001% of the general population to buy-in is not even on the radar. That demographic is a squeaky wheel at this point that he would then have to oil, whereas in the post-Kickstarter market they will shell out the $100 + 19.95 Domestic S&H for the general release on account of the peer-to-peer advertising generated by the initial buy-in crowd.

    • grimbergen

      let’s go into bizness together! got any ideas for a KS project???

      • Soulfinger

        Actually may be rolling one out in the near future.

        • grimbergen

          make sure you let us all know when it’s ready!

  • Soulfinger

    Also, this, the shortest post. 🙂

  • Nosaj Verush

    Soulfinger does consider something I had not. That is that Adam’s own limitations may play into the pricing, and he may not want a ton of $100 pledges. If he does though, I hope he sees this thread and considers some more boons at $100. For example, for me, it would not take much. I would have bought in at $100 had doing so have entitled me to the Adam and Anna minis. I am a sucker for things you only get with a Kickstarter and can never get again. At this point, there is no reason not to wait at the $100 level, except I guess the ability to buy the pin ups, which have no special role in the game from what I can tell.

    • I agree, there should be some Kickstarter exclusive for pledging for the game.

  • I agree, $100 is the sweet spot for me as I spoiled by Sedition Wars, Dreadball, and Relic Knights.

    • chrixter

      The dreadball sweetspot was 150. I think that the KD and dreadball kickstarters have lot in common, a 100 spot with the game and the essential extras (the huge monsters) whereas the 150 mark provides more duplicates and customization options.

  • Veritas

    To all the people complaining that the “sweet spot” is $155 and not $100. This is a game being produced by a man who has ZERO wiggle room on taking hits to his bottom line to make you feel better about your purchase. From all his update posts he’s already worrying about trying to offer the campaign packs at half off for KS participants. So you really need to think less of other companies and think more about Kingdom Death. If you still feel you can’t participate out of some moral stance over the $155 price point, well, that’s too bad as I think you’re missing out on something special. That said, at this point Monster has passed 1000% of its funding goal in less than a week so I don’t think a few complainers are derailing the speeding train at this point.